THE GOOD WORKS
Branding + UI/UX
The Good Works is a self-initiated conceptual brand developed as part of a student project. The objective was to define our own brief, identify a meaningful problem space, and build a brand from strategy through execution.
The Good Works mobile app concept is designed for individuals who want to make a difference but may feel limited by time or information overload. By streamlining discovery and action, the platform enables users to support causes they care about in just a few taps. The visual identity emphasizes clarity, trust, and optimism, reinforcing the idea that small, simple actions can create meaningful impact.
Name and Logo
The goal was to choose a name that reflects both intention and outcome, drawing from themes such as activism, effort, kindness, moral behavior, and spreading positivity.
Explored combination mark concepts after landing on the name “Good Works,” and developed several vectorized options to visualize the idea of “radiating good” and refined the best concept.
Initial Logo Concept
Final Logo
Concept 1 initially felt flat and lacked fluidity in the name. Adding “The” introduced a sense of
purpose and ethical weight, while also reinforcing the idea of a defined, successful initiative.
Leading to a revamp of the concept while maintaining the “radiating”
direction with “The” in the corner spread out.
Full Color
White
Black
Mobile App
App wireframes
The goal was to create an image-heavy app that communicates information quickly and effectively. The design aimed to streamline the user experience, minimizing steps between discovering a cause and taking action, whether by signing a petition or making a donation.
Draft Prototype
Final Prototype
The mobile app is the primary platform for signing petitions and making donations.
In contrast, the website serves a more informational role, providing an overview of
The Good Works and guidance on how to use it. With this purpose in mind, the website
is designed to be clean, clear, and easy to navigate.
Website
Social Media
Die-Cut Stickers
