THE GOOD WORKS

Branding + UI/UX

Developed a brand identity from the ground up, including the initial concept, logo design, visual language, and supporting brand assets, to ensure a cohesive and impactful presence across all platforms.

The Good Works app brings together petitions and donations to help you make a difference. Even if you’re short on time, it’s an easy way to find causes you care about and take action in just a few taps.

Moodboards

Option 1

Clean and serious with a splash of boldness

Option 2

Light-hearted, eye catching, fun

Option 3

Engaging, multiple elements, limited colors

Round 1

The goal was to choose a name that reflects both intention and outcome, drawing from themes such as activism, effort, kindness, moral behavior, and spreading positivity.

Explored combination mark concepts after landing on the name “Good Works,” and developed several vectorized options to visualize the idea of “radiating good” and refined the best concept.

Concept 1

Final Logo

Concept 1 initially felt flat and lacked fluidity in the name. Adding “The” introduced a sense of purpose and ethical weight, while also reinforcing the idea of a defined, successful initiative.

Leading to a revamp of the concept while maintaining the “radiating”
direction with “The” in the corner spread out.

White

Full Color

Black

Color Palette

Given that the app supports people,
the environment, and animals, the color direction intentionally avoids obvious greens that might suggest a focus on only one area. Instead, the palette emphasizes boldness, approachability, and friendliness, with an emphasis on high-contrast colors to ensure visual impact and accessibility.

Mobile App

App wireframes

The goal was to create an image-heavy app that communicates information quickly and effectively. The design aimed to streamline the user experience, minimizing steps between discovering a cause and taking action, whether by signing a petition or making a donation.

Draft Prototype

Final Prototype

The mobile app is the primary platform for signing petitions and making donations.
In contrast, the website serves a more informational role, providing an overview of
The Good Works and guidance on how to use it. With this purpose in mind, the website
is designed to be clean, clear, and easy to navigate.

Website

Creating social media posts provided an opportunity not only to promote the app but also to showcase more of the brand’s personality through thoughtful color combinations and visual effects.

Social Media

This moment offered a fun opportunity to translate the app’s purpose into a visual narrative through a different medium.

  • Clearly convey who/what the app is designed for

  • Highlight the positive impact it aims to make

  • Maintain consistency with the brand’s visual language

Stickers